One of the most important things to have when you are trying to market your business is an elevator speech. An elevator speech is a simple blurb to quickly describe what you do. Books also need an an elevator speech or book blurb. When someone asks me what my book is about I need to be able to answer them in 30 seconds or less or I risk losing their attention or worse, boring them.
I’m working on my book’s elevator speech. What do you think?
Heart Mothers is a book about women who feel they don’t fit in the “traditional mom” box. They could be single moms, step-moms, lesbian moms, adoptive moms, foster moms, women who chose not to or were not able to have children; the list goes on and on. Basically, I’m writing about the common thread I have found among women feeling like they are an outsider in the mom world.
The image above is a from a page created by me during one of Marilyn LoRusso’s Vision Book Art Workshops.